Avoiding the Never-Never Land of Marketing Communication
Marketers beware: There is an ideal level of communications that your customers will tolerate. Beyond that point, they will be turned off of your company’s products and messages, providing diminishing...
View ArticleHow China Can Sustain Growth Cleaner and Greener
China recently became the number one energy consumer in the world, surpassing the U.S.’s dominance on that score for nearly a century. With China’s greater electricity demand from power-hungry cities...
View ArticleTis the Season to Reflect on Gift Giving
Believe it or nor, gift giving is really a complex social and psychological phenomenon. In new research, Marketing Professor Morgan Ward of SMU Cox and co-author show that gift-givers experience...
View ArticleStressed Out Overworked Systems Should Just Say "No"
The consequences of pushing an operation to its max can lead to many negative consequences such as increased costs and worker burnout. In the extreme, family members of deceased workers from Foxconn in...
View ArticleRunning Out? Peak Theories Exposed
The concept of peak oil has captured the imaginations of policymakers, analysts, researchers, and the public. But from the viewpoint of the energy economist, the idea of a peaking resource, such as...
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